Questions

Frequently asked questions

Direct answers on LegitScript certification, European advertising eligibility, and what to expect from our engagement.

There is no single certification timeline that applies to every applicant. Timing depends on the complexity of your organisation, the completeness of the application, licensing and jurisdictional requirements across EU member states and the UK, pharmacy relationships, website compliance, reviewer questions, and whether changes are required during the review. Our process focuses on resolving as many potential issues as possible before submission to reduce preventable delays.

No consultancy should guarantee an approval decision. LegitScript independently evaluates every application and makes the final certification determination. What we can do is help your organisation understand the applicable requirements, identify potential deficiencies, prepare documentation, correct issues, and manage the review process as effectively as possible.

For certain healthcare products, pharmacies, telemedicine services, and healthcare business models, LegitScript certification may form part of Google's healthcare advertising eligibility requirements in European markets. Exact requirements depend on your business model, the product or service being advertised, and the country in which you advertise.

No. LegitScript certification and Google Ads approval are separate processes. Certification may satisfy an important healthcare eligibility requirement, but advertisers must still comply with Google's individual advertising policies and complete any additional verification or certification Google requires in each target market.

No. LegitScript Healthcare Certification can apply to telemedicine providers, pharmacies, medical spas, prescription eyewear businesses, pharmaceutical companies, and other regulated healthcare merchants.

Yes. We can review your application status, LegitScript correspondence, website, documentation, and outstanding reviewer requests to help determine what may still need to be addressed.

Certified businesses must continue to meet applicable certification standards. If your organisation changes providers, pharmacy partners, jurisdictions, products, clinical services, website content, or other significant elements of its operations, those changes may need to be evaluated from a compliance perspective. We provide ongoing support and assistance with renewals or questions as needed.